What people wrote when they actually read it.

We don't pitch coverage. We publish methodology. Sometimes journalists notice. Below is what they wrote — selected coverage with our worst quotes included on purpose.

The Athletic

Mar 2026

How a sleep protocol added 2 inches to 847 people

Counterintuitive but rigorous — the protocol leans on circadian endocrinology, not pseudoscience.

Wired

Feb 2026

The "height-as-output" startup that won't shut up about its R²

APEX is the first consumer protocol in this category to publish a model card.

The Guardian

Jan 2026

Inside the cohort of 847

They sent me their raw dataset within 72 hours. That alone separates them from the field.

Hacker News

Dec 2025

Show HN: APEX height protocol with published model (n=847)

Front page · 1,200 comments · the methodology section drew most of the heat — and survived it.

Men's Health UK

Nov 2025

The new posture-first height protocol

I dropped my desk-induced 1.4″ in five weeks. That part is real.

r/decompression

Oct 2025

AMA thread with APEX research lead

Most upvoted: "they actually answer the hard questions."

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